Underground Cannabis Archives
High Times Prototype
1973 Pre - Publication
Promotional Flyer
Introducing High Times
The only magazine dedicated
solely to getting high really high
The Publishers Note
Vintage High Times Magazine original simulated cover promotional 4 page
fold-out flyer, This pre-publication promotion was used at the National Fashon
and Boutique Shows to raise interest, attract advertisers and sign-up readers
for this new marijuana culture magazine. This flyer illustration was intended to
be the High Times first magazine cover. It was Tom King Forcade first choice, but the investors would choose a picture of Elizabeth Donahue for the first magazine cover. A very rare High Times artifact.
Publishers note was Thomas King Forcade's idea, it concerned the paranoia of
people or companies being on High Times mailing list, this is a glimpse into his
solution to ease their fears and raise money. He offered security of names by
keeping this information in Wax Sealed Envelopes and placed in a safe, held in
the safe of a lawyer known only to Thomas King Forcade, The Publisher himself
knew the location.
This flyer was originally prepared in 1973, at attorney David Michaels West Village, NYC house. A meeting of potential magazine investors and advertisers.
This is the very beginning of the push to publish High Times Magazine.